ABOUT
Inspiring bridal & fashion brands to
be fiercely original.
We continuously see the most success in small businesses who are original in their efforts; those who have uncovered & built upon their unique benefits, strengths, & characteristics of their brand.
They succeed because they know the best way to differentiate, resonate, & find overall success is to be authentically original.
MEET
THE BOSS
Hi, I'm Meredith. I'm the nap-loving, fashion-addicted, bathrobe connoisseur & the boss of Underived Creative. P.S. you will never catch me saying "girl boss"... not my vibe, but I digress.
Someone recently asked me what my favorite thing about myself is. My response was my curiosity & my creativity... I'm not a rule follower & thus named two instead of one.
My curiosity began as it does with any toddler... you know the dreaded "why" stage. Unfortunately for my teachers & parents, that stage of my life simply never ceased & my curiosity continues to shape who I am today... a girl who has empathy & self-awareness (sometimes a little too much). Someone who actively listens & leads every interaction with an open heart & open mind. My endless curiosity constantly takes the wheel whenever I’m analyzing data, learning the motivations behind actions, understanding a brand’s heartbeat, & creating a compelling strategy.
I love being creative. I’ve always loved it. It’s one of the few joys in my life, along with naps & tequila. Whether taking photos, experimenting with makeup, coming up with unique ideas, constantly re-decorating my space, or planning & executing a killer outfit... I love creativity. Once my creativity was introduced to the world of marketing & social media, it was an impeccable circumstance. Embracing my creativity has allowed me to not only create, but innovate. It’s forced me to seek out adventures; pushing me to learn & appreciate the world & those around me.
ESCAPE THE ORDINARY //
create more, consume less
FEWER, BETTER THINGS //
work hard, live well
HEALTHY BOUNDARIES //
slow mornings, sipping coffee
MORE ABOUT UNDERIVED
Our brand name, Underived Creative, takes inspiration from our mission... to inspire brands, & the humans behind them, to be fiercely original.
UNDERIVED // original, not derived or copied.
CREATIVE // innovate, producing original ideas.
As human beings, it’s beyond important to resonate & feel connected. To belong is a deeply human trait. But as a brand, it’s also critical to differentiate. We thrive in the fine balance of resonating & differentiating.
BE ORIGINAL.
I’ve never met a challenge I didn’t like… JUST KIDDING.
I’ve met plenty of challenges I didn’t like... but, as a people-pleasing, type 3, goal-oriented person does, I took them all on &, honestly, I've learned a lot. My favorite lesson & a basis to all human growth - you live, you learn, you adapt.
It’s essentially how I run a business, how I pursue marketing, & how I continue to live my life.
Trends, values, social media, consumer motivation; it’s all constantly changing… but all it takes is a little living, learning, & adapting to create a strong, enduring brand.
Born with unsolicited opinions, my first words were "I love that top on you".
Thrown into the great big world of marketing, social media, & branding.
Your new favorite digital marketing agency was formed... oh heyyyy.
I'm ALL ABOUT
DEEP
GOOD
Long
STRONG
talks
coffee
drinks
reads
dinners
